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info@babydraw.co.kr

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Overview

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ABOUT US

Overview
IDENTITY

A refined approach to modern resort living

BABYDRAW is a premium lifestyle brand shaped by moments of rest, movement, and escape.
We design pieces that feel effortless—quietly refined, deeply comfortable, and naturally present in everyday life.

Luxury, to us, is not distant.
It is something you live with.

PERSPECTIVE

A different view on premium living

Premium living has often felt formal and exclusive.
We believe it should feel intuitive, personal, and easy to approach.

True refinement blends into life—
from daily routines to moments away.

IDENTITY

A refined approach to modern resort living

BABYDRAW is a premium lifestyle brand shaped by moments of rest, movement, and escape.
We design pieces that feel effortless—quietly refined, deeply comfortable, and naturally present in everyday life.

Comfort

Designed to move naturally with the body, offering ease and balance throughout the day.

Design

Quiet details and refined silhouettes,
shaped to feel timeless rather than trend-driven.

PURPOSE

Designing a more balanced way of living

Anywhere—at home, on vacation, or in between—
we support people in creating space for rest and intention.

By inspiring thoughtful choices,
we aim to shape a healthier, more mindful living culture.

Mission

To support a life in motion — on the field and beyond.
We design experiences that encourage people to keep exploring,
embracing new challenges with ease and enjoyment, wherever life takes them.

Vision

To blend sport, leisure, and daily life into one natural rhythm.
By shaping culture through design and comfort,
BABYDRAW aims to inspire healthier, more effortless ways of living.
CONCEPT

Where lifestyle flows beyond boundaries

BABYDRAW creates resort-living essentials that move effortlessly
between leisure, travel, and everyday life.

FLOW

Blending living and escape

Life does not exist in fixed categories.
Work, rest, and escape naturally overlap.

Our brand lives in that flow—
not defined by place, but by the way you choose to live.